Case Study: From £200K to 7-Figures Per Year!

Background

A small-scale office furniture business, operating primarily in the UK, was generating an annual revenue of approximately £200K. Despite a solid product line and satisfactory customer service, the business struggled to expand its market reach and increase its revenue significantly.

Challenge

The primary challenge was to enhance the company’s online presence and drive more traffic to their website, thereby increasing sales. The business was facing stiff competition in the digital space, and their online marketing strategies, particularly in SEO and PPC, were underperforming.

Strategy

1. Pay-Per-Click (PPC) Optimization

• Initial State: The PPC campaigns were yielding limited results due to high costs and poor targeting.
• Action: A comprehensive audit of existing PPC campaigns was conducted. This involved restructuring campaigns, refining keyword targeting, improving ad copy, and optimizing landing pages.
• Result: The average cost per click decreased by a staggering 65%. This meant that the same budget now brought in 65% more business, significantly improving the return on investment.

2. Search Engine Optimization (SEO)

• Content Marketing: Developed a robust content marketing strategy to create valuable, engaging content tailored to the target audience. This included blog posts, infographics, and videos focusing on office furniture trends, ergonomic designs, and workspace optimization.
• Link Building: Implemented a link-building strategy to improve domain authority. This involved reaching out to industry blogs, participating in online forums, and creating shareable content to earn backlinks.
• Social Media Activity: Enhanced social media presence on platforms like LinkedIn, Instagram, and Facebook. Regular posting, engaging with the audience, and running targeted ads helped in building brand awareness and driving traffic to the website.

Financial Investment

The total cost for implementing these changes and maintaining them over three years was around £58,000. This investment was strategically divided among various digital marketing activities, with a focus on areas that offered the highest return.

Outcome

• Revenue Growth: In three years, the company’s annual revenue soared from £200K to over £1,200K.
• Market Position: The business established itself as a prominent player in the office furniture market, with a significantly enhanced online presence.
• Customer Base: There was a substantial increase in the customer base, including a rise in repeat customers and a higher average order value.

Conclusion

This case study exemplifies how a strategic blend of SEO and PPC can transform a business’s online presence and revenue. The significant reduction in PPC costs and the comprehensive approach to SEO, including content marketing, link building, and social media activity, were key to achieving these remarkable results. The investment of £58,000, although substantial, proved to be highly cost-effective, considering the exponential growth in revenue and market presence.