How to make my website rank in google? (SEO for beginners)

The website is a window through which people can have a look at your company. This window allows potential customers, partners, and stakeholders to gain an understanding of what your business offers, your values, and your brand identity. Search engines also look at your business through your website. And when someone searches for something, the search engine will try to point them to the window that, best fulfils the users request for information ie. the search term.

The difference between a website and an actual window is, the window will show everything that is not hidden, while the website will show only what is published.

To give you a short answer to the titular question, the key to ranking is showing the content that will match what google thinks the user wants. 

So for this page, we thought that you might want to know how to make your website go up in google search results. Are we right?

Our web agency builds websites that rank. We know that many other digital agencies make the same claim, so how can you trust us to deliver? 

Well, the proof is in the pudding. The fact that you are reading this article is a testament to effective SEO strategies. Just as you found this page, potential customers can find your business with the right approach. This can improve your website’s visibility and drive organic traffic

Here’s how you can do it.

How to do SEO?

There is no magic in SEO. The job is simply ensuring the information between your company and the search engine is effectively exchanged. Search engines are systems designed to find relevant information and provide it to the user in a blink of an eye. If the user wants to find a service or a product, the search engine will attempt to match the websites it knows with what it guesses the user intends to find. To ensure this happens, the information of your website must be:

• Present
• Accessible

That’s it. It’s that simple. 

The biggest obstacle to websites reaching top of the search results is that they just don’t provide required information. Your product or service has tons of information attached to it. If you are selling a box, then if you just say “It’s a big box”, you will be 10 pages of google result behind the person who says his box has a width, height, depth, thickness, shape, volume, mass, material, colour, purpose, usage, decoration, strength, texture, aroma, brand, country of origin, stackability, condition, print, compartments, waterproofing, lid, hinge, latch and so on.

The more understandable your product or service is, the wider the audience it can be presented to. 

Of course, this game didn’t start just yesterday, so some companies have already built what seems like libraries of content in order to win at SEO. One notable example is HubSpot, who have published tens of thousands of articles on various subjects which loosely relate to business administration, in order to sell their CRM. They have spent an incredible budget on this move, but they are now getting millions of visitors every month. The base of their strategy was to narrow down who their potential customer is and to produce content on everything they might be interested in.

So following this strategy, the first step in the SEO process is to determine who is your audience and how do they verbalise their intent. This brings us to the subject of keywords. 

Keywords

“Keyword” is probably the most often heard keyword of SEO. Words are how humans exchange information, so understanding which words your customers use to find your product or service is key (The author is slowly getting fed up with these unintended keyword puns). 

What are actions that relate to keywords?

There are two things that need to be done with keywords – research and saturation. 

To research keywords means to find the wording that people use in the search engine to find your product or service. This can be done with google search console, google keyword planner or with third party tools. What you want to know about a keyword is its monthly volume (number of searches) and intent (Informational, transactional, commercial or navigational). This will help you decide which keywords you need to focus on in order to be found. 

Looking at which keywords find your competitors’ websites is also a good way to do keyword research.

Once you know your keywords.

You’ve done your research, you know your keywords, it is time to use your new knowledge.

In the old days, webmasters would literally dump whole paragraphs of keyword pulp that made no sense to a human reader, but was a good indicator for search engines. These days are rightfully gone. Search engines became smarter and can no longer be tricked by such abhorrent practices. What needs doing now is publishing content which is rich in the keywords, but is natural, makes sense and is helpful. Just like this article, while you are reading our advice on how to improve your rankings on SERPs (Search Engine Result Pages), we drip feed the big machine that scans this page with keywords we want to rank on. SEO is one of our services, so by publishing this article we add another brick to our overall search engine standings. And that is basically it. There are of course technical nuances but we will delve into fine details in other articles about SEO.

Your product or your service is most likely something you could talk about for hours. Don’t just talk about it, publish it on your website.